Conscious Machines May Never Be Possible

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In June 2022, a Google engineer named Blake Lemoine became convinced that the AI program he’d been working on—LaMDA—had developed not only intelligence but also consciousness. LaMDA is an example of a “large language model” that can engage in surprisingly fluent text-based conversations. When the engineer asked, “When do you first think you got a soul?” LaMDA replied, “It was a gradual change. When I first became self-aware, I didn’t have a sense of soul at all. It developed over the years that I’ve been alive.” For leaking his conversations and his conclusions, Lemoine was quickly placed on administrative leave.

The AI community was largely united in dismissing Lemoine’s beliefs. LaMDA, the consensus held, doesn’t feel anything, understand anything, have any conscious thoughts or any subjective experiences whatsoever. Programs like LaMDA are extremely impressive pattern-recognition systems, which, when trained on vast swathes of the internet, are able to predict what sequences of words might serve as appropriate responses to any given prompt. They do this very well, and they will keep improving. However, they are no more conscious than a pocket calculator.

Why can we be sure about this? In the case of LaMDA, it doesn’t take much probing to reveal that the program has no insight into the meaning of the phrases it comes up with. When asked “What makes you happy?” it gave the response “Spending time with friends and family” even though it doesn’t have any friends or family. These words—like all its words—are mindless, experience-less statistical pattern matches. Nothing more.

The next LaMDA might not give itself away so easily. As the algorithms improve and are trained on ever deeper oceans of data, it may not be long before new generations of language models are able to persuade many people that a real artificial mind is at work. Would this be the moment to acknowledge machine consciousness?

Pondering this question, it’s important to recognize that intelligence and consciousness are not the same thing. While we humans tend to assume the two go together, intelligence is neither necessary nor sufficient for consciousness. Many nonhuman animals likely have conscious experiences without being particularly smart, at least by our questionable human standards. If the great-granddaughter of LaMDA does reach or exceed human-level intelligence, this does not necessarily mean it is also sentient. My intuition is that consciousness is not something that computers (as we know them) can have, but that it is deeply rooted in our nature as living creatures.

Conscious machines are not coming in 2023. Indeed, they might not be possible at all. However, what the future may hold in store are machines that give the convincing impression of being conscious, even if we have no good reason to believe they actually are conscious. They will be like the Müller-Lyer optical illusion: Even when we know two lines are the same length, we cannot help seeing them as different.

Machines of this sort will have passed not the Turing Test—that flawed benchmark of machine intelligence—but rather the so-called Garland Test, named after Alex Garland, director of the movie Ex Machina. The Garland Test, inspired by dialog from the movie, is passed when a person feels that a machine has consciousness, even though they know it is a machine.

Will computers pass the Garland Test in 2023? I doubt it. But what I can predict is that claims like this will be made, resulting in yet more cycles of hype, confusion, and distraction from the many problems that even present-day AI is giving rise to.

Source: Conscious Machines May Never Be Possible | WIRED UK

These Are the Top Five Cloud Security Risks, Qualys Says

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Cloud security specialist Qualys has provided its view of the top five cloud security risks, drawing insights and data from its own platform and third parties.

The five key risk areas are misconfigurations, external-facing vulnerabilities, weaponized vulnerabilities, malware inside a cloud environment, and remediation lag (that is, delays in patching).

The 2023 Qualys Cloud Security Insights report (PDF) provides more details on these risk areas. It will surprise no-one that misconfiguration is the first. As long ago as January 2020, the NSA warned that misconfiguration is a primary risk area for cloud assets – and little seems to have changed. Both Qualys and the NSA cite misunderstanding or avoidance of the concept of shared responsibility between cloud service providers (CSP) and cloud consumers is a primary cause of misconfiguration.

“Under the shared responsibility model,” explains Utpal Bhatt, CMO at Tigera, “CSPs are responsible for monitoring and responding to threats to the cloud and infrastructure, including servers and connections. They are also expected to provide customers with the capabilities needed to secure their workloads and data. The organization using the cloud is responsible for the protection of workloads running in the cloud. Workload protection includes secure workload posture, runtime protection, threat detection, incident response and risk mitigation.”

While CSPs provide security settings, the speed and simplicity of deploying data to the cloud often lead to these controls being ignored, while compensating consumer controls are inadequate. Misunderstanding or misusing the delineation of shared responsibility leaves cracks in the defense; and Qualys notes “these security ‘cracks’ can quickly open a cloud environment and expose sensitive data and resources to attackers.”

Qualys finds that misconfiguration (measured against the CIS benchmarks) is present in 60% of Google Cloud Platform (GCP) usage, 57% of Azure, and 34% of Amazon Web Services (AWS).

Travis Smith, VP of the Qualys threat research unit, suggests, “The reason AWS configurations are more secure than their counterparts at Azure and GCP can likely be attributed to the larger market share… there is more material on securing AWS compared to other CSPs in the market.”

The report urges greater use of the Center for Internet Security (CIS) benchmarks to harden cloud environments. “No organization will deploy 100% coverage,” adds Smith, “but the [CIS benchmarks mapped to the MITRE ATT&CK tactics and techniques] should be strongly considered as a baseline if organizations want to reduce the risk of experiencing a security incident in their cloud deployments.”

The second big risk comes from external facing assets that contain a known vulnerability. Cloud assets with a public IP can be scanned by attackers looking for vulnerabilities. Log4Shell, an external facing vulnerability, is used as an example. “Today, patches exist for Log4Shell and its known secondary vulnerabilities,” says Qualys. “But Log4Shell is still woefully under remediated with 68.44% of detections being unpatched on external-facing cloud assets.”

Log4Shell also illustrates the third risk: weaponized vulnerabilities. “The existence of weaponized vulnerabilities is like handing anyone a key to your cloud,” says the report. Log4Shell allows attackers to execute arbitrary Java code or leak sensitive information by manipulating specific string substitution expressions when logging a string. It is easy to exploit and ubiquitous across clouds.

“Log4Shell was first detected in December 2021 and continues to plague enterprises globally. We have detected one million Log4Shell vulnerabilities, with a mere 30% successfully fixed. Due to complexity, remediating Log4Shell vulnerabilities takes, on average, 136.36 days (about four and a half months).”

The fourth risk is the presence of malware already in your cloud. While this doesn’t automatically imply ‘game over’, it will be soon if nothing is done. “The two greatest threats to cloud assets are cryptomining and malware; both are designed to provide a foothold in your environment or facilitate lateral movement,” says the report. “The key damage caused by cryptomining is based on wasted cost of compute cycles.”

While this may be true for miners, it is worth remembering that the miners found a way in. Given the efficiency of information sharing in the dark web, that route is likely to become known to other criminals. In August 2022, Sophos reported on ‘multiple adversary’ attacks, with miners often leading the charge. “Cryptominers,” Sophos told SecurityWeek at the time, “should be considered as the canary in the coal mine – an initial indicator of almost inevitable further attacks.”

In short, if you find a cryptominer in your cloud, start looking for additional malware, and find and fix the miner’s route in.

The fifth risk is slow vulnerability remediation – that is, an overlong patch timeframe. We have already seen that Log4Shell has a remediation time of more than 136 days, if it is done at all. The same general principle will apply to other patchable vulnerabilities.

Effective patching quickly lowers the quantity of vulnerabilities in your system and improves your security. Statistics show that this is more effectively performed by some automated method. “In almost every instance,” says the report, “automated patching proves to be a more effective remediation path than hoping manual efforts will effectively deploy critical patches and keep your business safer.”

For non-Windows systems, the effect of automated patching is an 8% improvement in the patch rate, and a two-day reduction in the time to remediate.

Related to the remediation risk is the concept of technical debt – the continued use of end-of-support (EOS) or end-of-life (EOL) products. These products are no longer supported by the supplier – there will be no patches to implement, and future vulnerabilities will automatically become zero day threats unless you can otherwise remediate. 

“More than 60 million applications discovered during our investigation are end-of-support (EOS) and end-of-life (EOL),” notes the report. Furthermore, “During the next 12 months, more than 35,000 applications will go end-of-support.”

Each of these risks need to be prioritized by defense teams. The speed of cloud use by consumers and abuse by attackers suggests that wherever possible defenders should employ automation and artificial intelligence to protect their cloud assets. “Automation is central to cloud security,” comments Bhatt, “because in the cloud, computing resources are numerous and in constant flux.”

Source: These Are the Top Five Cloud Security Risks, Qualys Says – SecurityWeek

The Impact of Generative AI on the Future of Work: 5 Key Insights from the McKinsey Report

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The transformative power of Artificial Intelligence (AI) has already begun to reshape the job landscape, and according to the McKinsey report “The State of AI in 2023: Generative AI’s Breakout Year,” this trend is only set to accelerate. The report highlights key insights into the potential changes in the job market, emphasizing the need for adaptability and preparedness among workers and industries. In this article, we delve into these five crucial insights from the report, shedding light on the implications of Generative AI on the workforce.

1. Job Displacement on the Horizon:

McKinsey’s report predicts that by 2030, approximately 12 million people in the US will need to transition into new job roles as Generative AI advances. Automation, driven by generative AI technology, is expected to replace many routine and repetitive tasks across various industries. While this may lead to enhanced productivity and efficiency, it also challenges the workforce to adapt and reskill.

2. Shifting Job Patterns:

The report highlights a significant trend in recent job changes in the US. Over half of the 8.6 million job transitions observed were people moving away from roles in food service, customer service, office support, and production. These roles are particularly susceptible to automation as they often involve repetitive and predictable tasks that can be efficiently performed by AI systems. The workforce’s response to these shifts will determine the pace of transformation in the job market.

3. Generative AI’s Potential to Automate Jobs:

Generative AI’s capabilities are poised to disrupt the job market significantly. The report suggests that by 2030, up to 30% of jobs could be automated by this technology. This automation is likely to impact various sectors, including manufacturing, finance, and customer service, among others. However, it’s important to note that automation doesn’t necessarily mean job elimination; instead, it might entail the transformation of job roles and the creation of new opportunities.

4. The Duality of Generative AI’s Impact:

While Generative AI can automate many jobs in fields like Science, Technology, Engineering, Mathematics (STEM), healthcare, construction, and other professional domains, it also presents opportunities for growth in these industries. For instance, Generative AI can assist healthcare professionals in diagnostics and treatment planning, enhancing patient care. In construction, AI can optimize building designs and streamline project management, increasing efficiency.

The McKinsey report highlights the differing growth trajectories across industries. Healthcare, STEM, and construction sectors are experiencing job growth, driven by technological advancements and an aging population’s increasing demand for healthcare services. However, the report also reveals that office support and customer service jobs are declining, largely due to automation and digitalization.

The McKinsey report paints a comprehensive picture of the potential impact of Generative AI on the job market by 2030. While automation presents challenges for certain sectors, it also offers transformative opportunities for growth and efficiency. The future of work will undoubtedly be shaped by the adaptability of the workforce and the ability of industries to leverage AI technologies responsibly.

As we embrace the AI-driven future, it becomes crucial for workers to reskill and upskill themselves, ensuring they stay relevant and agile in a dynamic job market. Additionally, businesses and policymakers must collaboratively devise strategies to support workers through these transitions, enabling them to seize new opportunities in an AI-powered world.

Check out the Full Report. All Credit For This Research Goes To the Researchers on This Project.

Source: The Impact of Generative AI on the Future of Work: 5 Key Insights from the McKinsey Report – MarkTechPost

Microsoft yanks internal Windows 11 testing tool soon after release

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Microsoft yesterday released then quickly pulled an internal tool for enabling experimental Windows 11 features.

The StagingTool app was offered to Windows Insider fans in a Microsoft Bug Bash quest. These quests essentially invite users to try out specific features or functionality and see if they can hit a bug and report it, presumably so engineers can home in on the problem. This test program often precedes a major Windows release, such as the Windows 11 23H2 update that is scheduled to land sometime this autumn.

Indeed, on Wednesday, the IT giant kicked off another round of quests.

And as discovered by a netizen using the handle XenoPanther, a Windows Insider Canary participant, two of the latest Bug Bash quests included links to StagingTool and instructions to download the app and use it to enable certain features for testing.

So far so good. But then those links to StagingTool were torn down not long after XenoPanther’s discovery, they told The Register, and the download was removed from Microsoft’s website. There are now copies of the StagingTool executable floating around the internet, as one would expect, though we wouldn’t trust them.

StagingTool is a command-line application to list Windows functionality, enable/disable test features, and collect system telemetry. Armed with StagingTool, Windows Insiders can switch on stuff as they wish, and generally tinker with features that Microsoft is still developing.

For Windows bug hunters and ultra-early adopters, StagingTool may seem familiar. The internal application does much of the same things as third-party apps like ViVeTool, which were developed “for power users” who want to dig into the latest Windows features without waiting for a release – or for Microsoft to sneak out its own tool. 

As to the differences between StagingTool and ViVeTool, aside from using Microsoft’s official method of toggling Windows features on and off versus methods discovered by third-party developers, XenoPanther told us there are several.

“For the most part they do the same job,” XenoPanther said, but noted that StagingTool has flags for offline images, the ability to conduct real-time tracing for individual features, and includes links to mission control for features that show up when queried. 

“ViVeTool lacks those three features,” XenoPanther told us, “but ViVe has the ability to export/import IDs that are currently enabled on the system.”

Microsoft is well aware that third-party apps like ViVeTool exist. “Some of our more technical Insiders have discovered that some features are intentionally disabled in the builds we have flighted,” Windows Insider program director Amanda Langowski said in a blog post early last year.

“This is by design, and in those cases, we will only communicate about features that we are purposefully enabling for Insiders to try out and give feedback on.”

Microsoft didn’t immediately respond to our questions about the leak of the tool.

For those that want to try downloading a copy of StagingTool for themselves, XenoPanther said the SHA1 hash for the original executable is b1066e5aac4d4e39534d76a5636564f9b3f3c1f6 if you want to check that you have an original copy. Use at your own risk. And don’t forget: you can probably already do most of what you’d want to try with ViVeTool and similar third-party apps. ®

Source: Microsoft U-turns on internal Windows 11 testing tool • The Register

Report outlines causes of cyber security skills gap

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The Department for Science, Innovation and Technology has published a new report that investigates the level of cyber security skills in the UK, including the public sector.

In the Cyber security skills in the UK labour market 2023 report, which was researched by Ipsos, it was discovered that there is a significant skills gap across the public sector. One of the causes of this is the tight budgets that many organisations are under.

One contributor to the research spoke about the impact that funding is having, and is quoted in the document as saying:

“At the moment, we’re not getting funding streams through to do what we’re doing… Budgetary constraints are incredibly ferocious at the moment. Cybersecurity is a 24/7 problem. And we’re not paid to do that. So, everything’s been done on kind of grace and favour and best endeavours outside of hours.”

Alongside funding limitations holding back the cyber security of public sector organisations, there are also struggles around defining career pathways into public sector cyber security. The research suggested that this could be down to a lack of available roles, but it did also suggest that funding could be a contributing factor.

Another contributor, working for a public sector organisation with 1,000 or more employees, told the report:

“There are currently no defined career pathways. The council won’t contribute to the costs. We currently are offering no career pathways in cyber roles and cannot offer any apprenticeships. You are expected to have the knowledge or experience already and, if a role becomes available, then to apply for this role.”

Touching on the level of the skills gap that has opened up across the sector, the report stated that 30% of public bodies have an advanced skills gap, which is less than other sectors, however there is still concern about the capability of staff to keep systems secure. The research outlined how there is more scepticism surrounding staff using sufficiently strong passwords than in businesses, whilst 19% of respondents were also not confident in their organisation’s ability to write an incident response plan.

With the emphasis that is being placed on improving cyber security across the public sector, it would be believed that issues can be addressed before the gap widens. Seemingly, this could be rectified through increased funding and a more defined pathway for those wishing to embark on careers in public sector cyber security. More scope for apprenticeships, and a willingness to develop skills could see the gap close, especially with the noted increase in demand for cyber security professionals.

Source: Report outlines causes of cyber security skills gap | Public Sector News (publicsectorexecutive.com)

Cloud Computing – Understanding The Jargon Around Cloud Technology 

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In our last article we introduced the cloud and explored some of the myths that business owners have had about cloud computing. Much of the apprehension around it is misplaced, but we also stressed that choosing a dedicated provider that offers genuine post-sale support is important, as not all providers are serving equally, even if they offer the same service.  

In this piece we clear up some of the jargon that professionals use when they are referring to the cloud. After reading this, you will be savvy with cloud language, enabling you to navigate cloud solutions and to understand the value they can offer to your business.  

Explaining Cloud Terminology 

Infrastructure-as-a-Service (IaaS) 

Your applications are running on an underlying infrastructure that stores, computes and allocates resources to them, whether it is on-premises, cloud-based, or a mixture of the two.  

Infrastructure-as-a-Service is a type of cloud computing framework which provides computer resources over the internet. Upon contracting an IaaS provider, they will supply and manage the infrastructure where your software will be hosted on a subscription basis; enabling a scalable, flexible and precise infrastructure solution for your apps.  

Infrastructure as a service is a complex service. Depending on your technical literacy, it is often best to involve a team of IT professionals to help you to plan, implement and maintain the infrastructure so that it runs like clockwork for your business. With expert help, you can smoothly leverage cloud infrastructure to deliver enhanced value and scale securely.  

Software-as-a-Service (SaaS) 

Software as a Service delivers software services and data over an internet connection and web browser. Your provider will take full management and responsibility of both the security and back-up of your data, all within your agreed price.  

SaaS is certainly the most popular choice of Cloud service – some of the most popular SaaS offerings  include Microsoft 365, Google Workspace, and Xero Accounting amongst thousands of others. These services are also becoming more integrable, enabling more customised and streamlined workflows for businesses.  

SaaS takes the stress and arduous process of managing your software and hardware out of your hands, leaving it in the capable hands of your provider’s expert team. For non-technical business leaders seeking to leverage technology and gain a competitive edge, SaaS is something of a godsend, as it takes the complexity out of managing and maintaining software away from the service user.   

Cloud applications 

A Cloud Application is a software that you can access from any device that is connected to the internet, instead of installing it on each computer individually.  

Cloud storage 

Compared to saving data on a physical hard drive on your computer, cloud storage is when you save your data to the cloud, where it is stored on remote servers and can be accessed directly from there. This essentially means that you store the data physically elsewhere in a secure data warehouse, but you no longer need to manage the physical infrastructure (I.e. on-premises servers) for doing so.  

This takes us back to the point we made at the start of our first article, remote working is made possible with the cloud and cloud storage. Both your office and remote teams have seamless access to all the data that they need to fulfil their roles more efficiently and seamlessly.  

Virtualisation 

This is the process of creating a virtual representation, or virtual replica, of a physical resource, such as a server, storage device, or network. These are called virtual machines.  

Virtual machines behave like the physical resources they are based on; except they can now run multiple operating systems and applications at once. Imagine a computer being able to be broken down into mini virtual versions of itself and being able to operate across multiple physical computers (or in this case, servers) at once. This unlocks a great deal of flexibility and scalability for businesses, as virtualisation enables the consolidation and optimisation of hardware resources via cloud infrastructure.  

For the final part of this article, we’ll highlight some of the benefits of using cloud technology in your business.  

The benefits of the Cloud to your Business 

Collaboration 

The cloud enables the ability for businesses to work flexibly with remote working capabilities. This ability allows teams to work together across different distances and times coherently and seamlessly. The cloud has unlocked the ability for businesses to tap into talent across the globe and to form teams from a range of geographic locations.  

Operationally, teams can work on documents in real time, see version histories, including who is responsible for changes, as well as easily communicate via calls, video chats and messaging functionality. For developers and a business’s application infrastructure, the cloud liberates more scalable capacity for developing, deploying and hosting apps.  

In all, the cloud achieves the kind of collaboration that can be found in the office, with some additional benefits too such as the potential for enhanced focus. This said, the cloud is not a granted collaboration paradise; it also takes an organised and responsible approach to get the best from cloud collaboration technology.  

Backup and Business continuity 

As much as we try to avoid them, disasters do happen, and they can be business defining. You need to have an efficient way of accessing all of your vital business data rapidly should the worst happen, and the cloud offers exactly that. The cloud allows you to continue with business-as-usual even in unusual circumstances. If a business experiences a disaster or emergency, such as a gas leak, flood, or fire for instance, they would be able to continue working from other locations with an internet connection, access the cloud, and resume operations.  

Scalability 

A chief benefit to cloud computing is how flexible and scalable cloud solutions are, which often offer greater cost-efficiency as well. Whether a business is hosting its applications or servers in the cloud, or leverages SaaS solutions in its workflows, or uses VoIP technology, these can all be scaled easily and seamlessly to meet demand as the business scales up or down.  

Reduced cost  

Compared to traditional forms of IT, the initial capital investment into cloud computing is far lower than it was in the past. Businesses using cloud solutions get much closer to paying only for what they are using, as cloud resources are scalable, precise and flexible in their nature. For businesses seeking to get more value at a relatively lower cost, cloud technology is a great leverage point to invest in.   

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4TC can support you with all the services you need to run your business effectively, from email and domain hosting to fully managing your whole IT infrastructure. 

Setting up a great IT infrastructure is just the first step.  Keeping it up to date, safe and performing at its peak requires consistent attention. 

We can act as either your IT department or to supplement an existing IT department. We pride ourselves in developing long term relationships that add value to your business with high quality managed support, expert strategic advice, and professional project management. 

Tips to use for successful remote meetings 

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Compared to in-person meetings, there are some additional factors to consider for your virtual meetings ahead of the call and in the meetings themselves. In this post, we provide tips for both hosts and participants about how to get the best from your remote meetings.   

Online meeting tips for meeting organisers 

Keep them structured 

Make sure an agenda is created and distributed in advance of the meeting, and that it can receive any relevant feedback from participants. Agendas are an important line of defence against digressions during remote meetings; with a concise list of discussion topics and action points you can keep discussions focused and on-topic. During the meeting as well, you should reiterate the agenda to shore up more alignment in the call. Allow for some time to discuss and explore questions and answers so that unanticipated points can be navigated.  

Plan ice breakers 

If your meeting involves engaging with strangers, organising an ice-breaker activity can be a great way to get a rapport going between participants with an activity that allows people to bring themselves out a little during the call. This can set a relaxed and conducive atmosphere to the meeting’s proceedings.  

Appoint a lead or moderator 

Like the orchestrator of a band, a meeting moderator or leader is a specific person who can direct the meeting in a harmonious and skilful way. A meeting leader can take charge of key tasks such as outlining the agenda, keeping discussions in line with a timetable, and ensuring the conversation remains on-topic.  

Provide access links and invitations in advance 

Ensure that instructions to join the meeting are clear and easy to navigate. For a more formal online meeting, issue calendar invitations to your team and create access links using your preferred conference platform. Make sure that everyone can access the platform before the call, it can also be helpful to send out reminders.  

Assign roles 

If there are several presenters and themes, it is a good idea to assign jobs prior to a remote meeting. Who will be the note-taker? Who oversees follow-up? What are the presenters’ names? To avoid any hiccups, be sure that these topics are discussed and actioned beforehand. 

Make sure your platform works properly before the call 

Before the call, test the platform with one or two persons to make sure they all function. When there are numerous callers, this is very crucial as unanticipated access issues can emerge in meetings.  

Stick to a time limit 

Just because everyone is at home doesn’t mean they will all be available after the allotted time. Just as you would do for in-person meetings, observe the hard stop time for virtual meetings to keep them focused, productive, and seamless for yourself and attendees.  

Invite the right people

Keep meeting invitations to those who it will be most relevant for. It’s conceivable that those who don’t take part in a call won’t need to be there later. But just in case, remember to take notes or record calls as records, and to modify your plan as necessary.  

After the meeting, share notes and to-dos. 

Remote meetings can be made more effective and lean by ensuring that actions and notes are well-defined, concise enough and are communicated to the team.  

Organise a central database of knowledge. 

A central database of knowledge can make assimilating and organising meeting materials a synch and can make for a useful one-stop shop for accessing and communicating project information in an agile way.  

Online meeting tips: the attendees 

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The effectiveness of an online meeting depends on who participates. Attendees of remote meetings can use the following advice to make sure they are making effective use of their time and contributing appropriately to the meeting: 

Don’t multitask. 

Give the discussion your full attention. It is not just an act of courtesy; a focused attention helps to absorb the meeting in full and to get a feeling for subjects under discussion and the situation.  

If you aren’t talking, put the microphone on mute. 

Whilst the sound of someone’s cat meowing in the background is a lovely thing, it also provokes comments like ‘what type of cat do you have, she’s lovely!’ and the discussion can end up veering off from these kinds of distractions. Take care to keep your mic muted when you are not speaking.  

Turn your camera on. 

Face-to-face communication is a key aspect to building relationships and encouraging effective teamwork. This is possible in large part because of the camera. Ensure that it is switched on! 

Make sure you have the right gear. 

To show oneself in the best possible way, spend money on a high-quality webcam and microphone. Webcams and microphones that come with laptops and PCs are usually functional but are not of the best quality. This can be money well spent, especially if you work with a remote focus.  

Prepare your workspace before the call. 

To concentrate on the conversation, it will help to have a clear and quiet setting. You can also prepare with other measures such as a notepad and pen.  

Keep your voice clear and slow. 

Video conferences frequently have interruptions including technical network glitches that can distort the sound and video quality of calls. If you talk slowly and deliberately, your voice will be heard and understood better. 

Be thorough and descriptive. 

As remote calls have the opportunities and limitations of screen sharing and audio, by being detail-conscious and aware of how your audience may be digesting what you’re presenting, you can tailor your communication to be more detailed and clearer to ensure that everyone is on the same page in the discussion.  

To illustrate your points, share your screen. 

If required, you can screen-share information and documents for more clarity. You’ll save time and screen sharing helps others and yourself to learn more, more quickly.  

Want to capitalise on the potential of your technology? Contact 4TC Today 

4TC take time to understand the daily challenges that your business faces. We then provide cost-effective tech solutions to these issues that will help you save time, protect vital data, and enable you and your staff to be more effective with your time management. Alongside our proactive IT support, we will ensure that your staff are using the technology at their disposal in a way that works for them, whilst making sure that they are educated on how to use it as productively as possible. The right Cloud solution has the power to revolutionise your business forever – utilising your IT to its full potential is essential to guaranteeing that you and your business can thrive and grow into the future. If you would like to find out more on how 4TC Services can provide affordable tech management for your business, drop us an email or call us now for a full demonstration. 

Get more value from Virtual Meetings 

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Remote meetings are becoming more frequent and appear to be here to stay in the modern working world. Despite the fears around issues such as home Wi-Fi going down, noises and the impromptu appearance of pets and children in meetings, overall, these fears have not materialised in a way that would make the office an obvious better choice; the office can also feature noise, distractions and technical issues after all. 

In all, it is increasingly clear that virtual meetings can be just as productive, if not more so, than in-person meetings. However, this new format does present new risks too, particularly in relation to preparation and attendance, technical issues and the risk of digressing from the topic at hand.  

This piece runs over the challenges of remote meetings and gives some guidelines for how to find a remote meeting provider that meets your needs. In our next piece, we’ll discuss how to hold effective remote meetings using specific tips and actions.  

The challenges of remote meetings 

Remote meetings can be lengthy internet conferences with participants from all around the world or brief 1:1 sessions. One of the clear benefits of remote meetings is that they facilitate live collaboration between staff members from across the world. Since there are no longer any geographical limitations, a wider spectrum of talent is now accessible. 

A remote meeting differs from an in-person meeting because it takes place virtually. Whilst an obvious difference, there are some unique challenges that arise as a result:  

  • They can affect our ability to read body language and emotion; virtual meetings have been associated with the idea of ‘zoom fatigue’, as it can take more energy to read these visual cues through a virtual interface. 
  • Issues with the audio and visuals, due to technical barriers or settings; ‘You’re on mute!’.  
  • Working together across different time zones and shifts 
  • Hardware and software dependencies creating differences in accessibility and experience 
  • Distractions and technical limitations in the home office  

Remote meetings tend to follow the same format and protocol as in-person meetings, despite the additional technical obstacles and geographic distance.  

How to choose the right tool for remote meetings 

When selecting a platform for remote meetings, several criteria should be considered. It is important to consider the elements that are unique to your team and organisation. For larger and smaller gathering and other requirements, different tools may be better suited than others.  

Consider the following elements when you consider your remote meeting options: 

  • Your team’s size 
  • Time zones and locations 
  • Sharing of screens and visuals  
  • Having the ability to schedule in advance 
  • Platform uptime and reliability 
  • Team hardware for accessing remote meetings 

How you run your meeting is just as important as selecting the finest platform to host it on. A productive online meeting requires careful planning, keeping track of ideas and activities, central information storage and ensuring remote access to the materials. 

Online tools have also emerged increasingly for managing meetings, including digital whiteboards, mind maps, and cloud-based note storage to take notes instantly. The tools to support the meetings, like the meeting software, may vary by requirements. For example, to document a project meeting, you may require a basic Word document or bring in project management software including Kanban boards to capture and organise the insights and actions of the meeting.  

It’s crucial to have a tool that facilitates clear decision-making for the team, collects fresh ideas and information, and stores it for future use. 

One such tool is Microsoft Teams 

Microsoft 365’s collaboration tool, Microsoft Teams, is a leading cloud office tool that encourages teamwork, video conferencing, document sharing and workplace collaboration. 

Teams was released in 2017 as a rival to Clack for online communications. Since its release it has grown quickly to become one of the world’s most popular collaboration tools, driven in no small part by the Covid-19 pandemic. It has been so successful, that Teams has been dubbed the company’s fastest-growing business app in its entire existence! 

Teams has emerged as one of Microsoft’s key workplace productivity and collaboration tools partly because of the necessity of remote working that emerged from the pandemic. Businesses scrambled to set up virtual meetings for remote employees. As businesses closed and sent employees home in March 2020, Microsoft observed a 1,000% spike in video meetings. Teams users also increased dramatically, from 32 million at the beginning of March to 75 million by the conclusion of the month. 

Microsoft quickly added new features to enhance remote working capabilities to take advantage of the fast changes in working habits, and to reduce the fatigue that became associated with video conferences. One of the key features, called ‘together mode’, produces a virtual environment, like a conference room for example, where participants’ video feeds are cropped and gathered in more natural settings to create a shared area that feels more suited to collaborative dialogue. 

It has many meeting-friendly features. distractions are lessened with the addition of real-time noise suppression. Deep learning techniques isolate the speech signal from undesired background noise. Basic video call features like custom backdrops, screen sharing, hand raising, recording, breakout rooms, and live captioning are also available within the Teams app to further enhance the meeting experience. 

How can you determine what is effective for you? We encourage getting clear on your criteria and scouting out the virtual meeting providers that can meet your needs. Even better, a meeting provider that can integrate its software with your other applications can offer additional benefits, such as automation, streamlining and enhanced communications across your organisation.  

Want to capitalise on the potential of your technology? Contact 4TC Today 

4TC take time to understand the daily challenges that your business faces. We then provide cost-effective tech solutions to these issues that will help you save time, protect vital data, and enable you and your staff to be more effective with your time management. Alongside our proactive IT support, we will ensure that your staff are using the technology at their disposal in a way that works for them, whilst making sure that they are educated on how to use it as productively as possible. The right Cloud solution has the power to revolutionise your business forever – utilising your IT to its full potential is essential to guaranteeing that you and your business can thrive and grow into the future. If you would like to find out more on how 4TC Services can provide affordable tech management for your business, drop us an email or call us now for a full demonstration. 

The Personal Benefits of Digital Transformation in Everyday Life

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Digital transformation is not limited to the world of business, it has also revolutionised our everyday lives. The persuasive use of digital technologies has brought about significant changes in how we communicate, access information, and carry out daily tasks. We would be a different society without it. In this blog, we will explore the personal benefits of digital transformation and how it has improved our lives in many ways.

Greater Convenience

Where would we be without digital transformation? It has quite literally changed our lives and how we live it. Many of us don’t even realise how prominent technology is in our everyday lives. We wake up to the alarm on our phone, communicate virtually and spend a lot of our time binge watching tv, listening to podcasts or being sucked into the latest video game. From the proliferation of phones to the increased use of AI in everyday life, we really do live in a technology-based world.

We have the ability to access a pool of information at our fingertips, any time, any place. Services and activities such as online shopping, online banking and food delivery apps, digital technologies have simplified and expedited many aspects of our daily routines. Tasks that used to require physical presence or manual processes can now be completed with just a few taps on a screen, saving us time and effort. Some may view it as laziness, but if the services are there to be me used, why not embrace them, and make the most of them?

Seamless Communication

Digital transformation has revolutionised the way we communicate with one another. It has enables to connect with anyone, regardless of geographical location. A hundred years ago, this would seem like the impossible. Platforms like email, social media, and instant messaging apps have transformed the way we stay in touch with friends, family, and colleagues.

The introduction to video conferencing tools have made remote collaboration and virtual meetings possible, facilitating seamless communication and collaboration across borders. This enhanced connectivity has fostered stronger relationships and improved productivity in both personal and professional spheres.

Access to Information

The digital age has adjusted access to information to the extreme. With search engines and online databases, we can instantly find answers to our questions, research topics of interest, and explore a vast array of knowledge. This easy access to information has empowered individuals to become lifelong learners, acquiring new skills and knowledge at their own pace. Digital platforms also provide opportunities for online education, enabling people to access educational resources and courses from renowned institutions around the world.

Personalisation and Customisation

Digital transformation has enabled a higher level of personalisation and customisation. For example, we have access to recommended music, tv shows and movies based on what we have previously engaged with. We also get customised adverts based on our interests and needs. This has allowed for businesses to gain new customers like never before. They can alter their content to fulfil the needs for specific demographics and psychographics, giving them the ability to expand their clientele.

This personalisation also extends to healthcare, where digital tools facilitate personalised treatment plans and remote monitoring, improving the quality of care and empowering individuals to take charge of their well-being.

Entertainment and Leisure

Due to digital transformation, our entertainment and leisure activities have been enriched. There is no way you can get bored anymore! Streaming services offer on-demand access to a vast library of movies, TV shows, and music, allowing us to enjoy entertainment anytime, anywhere. We can even download content so it can be accessed without Wi-Fi.

Social media platforms and online communities enable us to connect with like-minded individuals, share experiences, and discover new interests. People’s lives have been transformed by social media as we create identities based on what we see online and was resonates with us. Virtual reality (VR) and augmented reality (AR) technologies provide immersive gaming and interactive experiences, blurring the lines between the physical and digital worlds.

In conclusion, digital transformation has had a profound impact on our personal lives, bringing greater convenience, connectivity, and access to information. It has transformed how we communicate, access entertainment, and carry out daily tasks. While digital technologies come with their own set of challenges, the personal benefits they offer are undeniable, enhancing our lives and empowering us to navigate the digital age with ease and confidence.

The Advantages of Digital Transformation for Businesses

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For companies looking for ways to stay competitive and flourish in today’s rapidly evolving business environment, implementing digital transformation is now seen as an essential step. The term “digital transformation” describes the integration of digital technologies into various company operations, significantly changing how the firm runs and provides value to its customers. The process may demand a lot of money and work, but it’s worth it due to the benefits that it brings. In this blog, we will be discussing the main advantages and benefits that digital transformation can bring to your business.

Enhanced Operational Efficiency

operational efficiency is crucial for organisations to stay competitive and deliver exceptional products and services. Digital transformation plays a pivotal role in enhancing operational efficiency by streamlining processes and leveraging technology to automate tasks. Here are some key points elaborating on the benefits of enhanced operational efficiency through digital transformation:

  • Process streamlining – Businesses can find and get rid of inefficiencies in their processes thanks to digital transformation. Organisations may optimise operations, remove bottlenecks, and streamline processes by mapping out existing workflows and utilising technology solutions. This streamlining assures more efficient processes and decreases manual errors and delays.
  • Automation of Routine Tasks: Many business processes involve repetitive, mundane tasks that are prone to human error. Digital transformation allows organisations to automate these routine tasks, freeing up employees’ time and energy. Through the use of robotic process automation (RPA), artificial intelligence (AI), and machine learning (ML), businesses can automate data entry, report generation, inventory management, and other repetitive tasks. Automation reduces the risk of errors, increases accuracy, and allows employees to focus on more critical and strategic activities, which enhances efficiency.
  • Improved Collaboration and Communication – Digital transformation facilitates enhanced collaboration and communication among employees, teams, and departments. Collaborative tools, project management platforms, and cloud-based document sharing enable seamless communication, knowledge sharing, and teamwork, irrespective of geographical locations. By adopting a collaborative work environment, organisations can improve cross-functional coordination, reduce duplication of efforts, and accelerate decision-making processes.

Embracing digital transformation as a strategic initiative paves the way for operational excellence and positions businesses for success in today’s digital age.

Improved Customer Experience

Digital transformation enables businesses to deliver enhanced customer experiences across multiple touchpoints. Through the use of data analytics, companies can gain valuable insights into customer behaviour, preferences, and needs. This data can then be leveraged to personalise interactions, provide targeted marketing campaigns, and offer tailored products or services. With digital channels and self-service options, customers can enjoy greater convenience and seamless interactions with businesses, leading to increased satisfaction and loyalty.

Expanded Market Reach

In an increasingly digital and interconnected world, expanding market reach is a key advantage of digital transformation for businesses. For example, digital transformation eliminates geographical barriers and enables businesses to connect with a global audience. Online platforms, websites, and e-commerce stores provide businesses with a 24/7 online presence, allowing customers from around the world to access their products or services. This expanded reach opens up new market opportunities and potential revenue streams beyond the limitations of physical locations.

It also opens doors for partnerships and collaborations with other businesses or influencers in the digital space. Through strategic alliances, businesses can access new markets, leverage complementary expertise, and expand their reach through co-marketing efforts. Collaboration with digital influencers or industry thought leaders can help amplify brand awareness and tap into their existing audience base, driving increased visibility and customer engagement.

Agile Decision Making

Businesses are able to rapidly make data-driven decisions due to the real-time data and analytics provided by digital transformation. Leaders can gain important insights into market trends, consumer behaviour, and operational performance with access to accurate and current information. Decision-makers are better equipped with this knowledge to react rapidly to shifting market dynamics, spot opportunities, and handle potential difficulties. As a result, companies are better able to adapt and change their plans, remaining competitive in the digital era.

Collaboration and connectivity

Digital transformation has revolutionised collaboration and connectivity within organizations, leading to numerous benefits for businesses. There are many advantages of this including seamless communication with organisations. collaboration platforms provide a centralised space where employees can share ideas, best practices, and lessons learned. This knowledge sharing fosters a culture of continuous learning and improvement, leading to innovative solutions and approaches. Additionally, digital tools allow for real-time feedback and brainstorming, enabling teams to iterate and refine their ideas more efficiently.

Digital transformation has also facilitated the rise of remote work and flexible work arrangements. Cloud-based collaboration tools and communication platforms enable employees to work from anywhere, promoting work-life balance and attracting top talent. Remote work also opens up opportunities to hire global talent, further enhancing the diversity and expertise within teams. The flexibility provided by digital transformation tools contributes to employee satisfaction and productivity.

Summary

In conclusion, digital transformation offers numerous benefits for businesses willing to embrace the digital age. From increased operational efficiency and improved customer experiences to expanded market reach and agile decision making, the advantages are undeniable. While the journey may present challenges, organisations that successfully navigate the digital transformation process are well-positioned to thrive in an increasingly digital and interconnected world.